Charles Nii Armah Mensah Jr., is a Ghanaian-born producer and reggae-dancehall musician. He is known by his stage name Shatta Wale and he is arguably among the top three successful artistes in Ghana.
Today, we are delving into some of the key elements which we term as five secrets behind Shatta Wale’s success in this musical journey.
Well, off-head you might guess a few and agree with most of the things that this article will touch on as the secrets behind Shatta Wale’s success.
Let’s echo this, Charles Nii Armah Mensah, after the release of ‘Mokohoo‘ as Bandana went radio silent for 10 solid years only to be back with the brand name Shatta Wale, which has been what we all know him for.
Under the brand Shatta Wale, the dancehall artiste who has always made his success known to the world has four projects (Albums and Mixtapes) to his credit winning numerous awards except the BET which he is yet to win.
Here are the five secrets behind the success of Shatta Wale.
- CONTROVERSIES AND BEEFS
If you really want to know why Shatta Wale has been so successful after being away and resurfacing in the music scene, one of his key weapons in this game is beefs, yes beefs. Irrespective of who you are, the dancehall king will step on your toes.
Shatta Wale hit the industry hard after picking up a fight with organizers of the Vodafone Ghana Music Awards, Charter House, it didn’t end there, the champion has beefed up couple of artistes like Stonebwoy, Sarkodie, Kwaw Kese and Epixode, just to mention a few.
On controversies, the dancehall champion has used whole lot of stunts to make the name relevant and rank first on search engines. From his cocaine stunt, all the way to the blow job stunt which got the whole industry talking – showbiz by Shatta Wale for you.
2. SOCIAL MEDIA
Take it or leave it, the ‘Gringo’ is the only artiste who is so loud on social media, and has used social media as a main tool for promoting his works than the traditional media. with 1million followers on Twitter, 1.2million followers on Instagram, and over 581,435 followers on facebook, he uses all these mediums to communicate what he wants his followers to know and he does it perfectly.
Well, you’d bear with us that facebook is his house, and its actually the place he revived his career and that’s one platform that has made him successful, an integral part that he can’t forgo.
3. CONSISTENCY
The 34yr old is a workaholic, yes, he is a workaholic. From producing his own beats, to writing and singing his own songs, Shatta Wale after his famous ‘Dancehall King’ song which saw him win the 2014 VGMA Dancehall artiste of the year award hasn’t gone a month without releasing a song.
In the year 2017, it was recorded that the artiste in question, produced 108 songs, which has never happened in the history books of Ghana and that’s how consistent Shatta Wale has been. He has four projects in his credit in the space of five years, just to mention; Reign (2018), After the Storm(2016), Up a Road Mixtape(2015), Green Times Mixtape (2014).
4. FAN BASE
As King as Subordinates, Shatta is known to have the notorious fan base here in Ghana, but they are the most loyal fans you can find anywhere on the planet. From tattooing album arts on their foreheads to filling the Dome and emptying the Dome, there is nothing you can take away from the Shatta Movement Boys.
5. HIS BABY MAMA
How can we talk about Wale and forget Michy? I mean, how? Well, as the saying goes, behind every successful man is a woman, and Shatta Wale’s baby mama has been a key player to the success journey of Shatta Wale, which you wouldn’t disagree.
From spicing the controversies, to going on media tours, Shatta Michy knows how to play her role well in this showbiz and make the numbers for her king and she is one of the secret elements behind the King’s success.
Well, here are five secrets behind Shatta Wale’s success that you should never loose sight of.
