RAPPER Edem, has expressed his displeasure at the ban on celebrities from endorsing alcoholic beverages and has asked the relevant authorities to reverse the decision.
According to him, celebrities were making big money through endorsements for the alcoholic beverage companies until the ban came into place.
“Nothing is working in the entertainment field and the main problem is because the government has banned alcoholic beverage producers from sponsoring events and also stopped celebrities from endorsing alcoholic beverages which is so wrong.
“It is pointless to say that because we are celebrities, we should not endorse an alcoholic product. The companies have stated that the drink is for people above 18 years so how is the celebrity influencing underage people? They should kindly allow us to stay in business because the shows are not a lot,”
Edem said the ban’s negative impact was not only felt in reduced incomes for celebrities but entertainment events were also suffering.
“These alcoholic beverages played a major role by sponsoring these big events but now there is a ban on it. The decision is so wrong and has to be checked as soon as possible,” he said.
In 2015, the Food and Drugs Authority (FDA) banned celebrities from advertising alcoholic beverages. The FDA said at the time that the ban was not only in adherence to a World Health Organisation policy but was part of efforts to protect children and prevent them from being lured into alcoholism.
Source: Graphic Showbiz
