Renowned Reggae-Dancehall Publicist, Elorm Beenie Shares His Grass To Grace Experience

Author, music publicist, consultant an A & R, Elorm Beenie  has contributed largely to the Ghanaian Reggae/Dancehall industry and anyone in the media space wouldn’t take that from him.

In an interview with Elorm Beenie on HitzFm’s SuccessStory, monitored by, the Ace publicist revealed lots of inspirational and risky moves he made to get to the top.

The renowned publicist revealed how he deferred his course back in Senior High School, a decision he took without the knowledge of his parents who are now proud of him.

“I attended Sogakofe senior high. I had a business prospectus but i was always in the general arts class….For a whole year, i was sending my end of year results to myself through the school mail because i changed my course for business to general arts and i didn’t want my parents to know but they found out eventually.. In my second year , i won the best literature student that was when my parents were convinced”

Despite being rejected by the famous youth journal, Junior Graphic,  Elorm shared how grace found him when he got his article published by an American news firm in 2009.

“I wrote a lot of articles to Junior graphic back then and none of them got published but i didn’t give up”

“In 2009, my article was published in an american newspaper”

Elorm also revealed that Ras Mubarak mentored him when he decided to make blogging a part of his day-to-day life activities, which has paid off greatly.



Elorm Beenie [Author, music publicist, consultant  an A  &  R]

Elorm  Beenie  is  an experienced Public  Relations  Officer and Writer with a  demonstrated history of  working in the  entertainment  industry. Skilled in Copywriting, Coaching, Advertising, Strategic  Planning, and Event  Management. He  is  a  strong media  and communication professional  from  Trans  Africa  University College  who has  read Journalism, Broadcast, Freelance, Editing &  Public  Relations.

He won the Blogger of the year category at the 2017 Africa Youth Awards. And also listed among 50 Most Influential Ghanaians in 2017.

As a Music Publicist

He  is  a  PR Consultant  at  Africa  1 Media  ( He  is  the  most  sought  after music  publicist  in Ghana  now! He  deeply understands  the  rudiments  of  the  industry and has  an upper hand in the  reggae  and dancehall  fraternity and has  served as  an Executive  Board Member of  Bass  Awards.

He  has  worked PR &  Road Campaigns  for  Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Mutabaruka, Tony Rebel, Popcaan, Jah Vinci  &  Gramps  Morgan (Morgan Heritage) during the  visits  to Ghana  for concerts  and other activities.

His  passion for the  profession is  enormous. Aside  from  his  PR duties, he  also stands  tall  as  one of  the  few  bloggers  who breakout  first  hand credible  and also dig out  substantial  informations relating to the  arts  &  industry. A  case  in point  is, when Rocky  Dawuni  was  nominated for the Grammy’s  for the  first  time  in the  history of  Ghana;  Elorm  Beenie  was  on the  radar putting out all  the  necessary updates  and exclusives. He’s  very loud and influential  on social  media, which to his  advantage, has  gunned a  massive  following for him  on social  media  as  well  as  in real  life. He’s  very passionate  on issues  around the  art  industry.


As an Author

Elorm  Beenie  is  one  of  the  best  authors  (Creative  writer)  in Ghana. He  has  authored “Love Myelitis”, his  first  published novel  on Love,  African Parenting &  Young Adult  Relationships. He is  a  hard head when it  comes  to trying new  things  and achieving good results.

He  self-authored and self-published his  own book “Love  Myelitis”  and has  sold close  to 1,000 copies  of  the  book within 4 months  selling the  book on the  streets  by himself.

The  book he  published through Partridge  Publishing Africa  is  selling on 120 international  bookstores  including iBooks, Amazon, Powell  Books, Yes24, Books-A-Million, Scribd, Kindle  in both ebooks  &  paperback hard  copies that  distribute  free  of  charge, across  USA, UK, mainstream  Europe  and Asia.

Also on the  side, he  is  a  motivational  writer who inspires  and teaches  a  lot  of  youths  with the power of  his  social  media  platforms  Facebook and Twitter with his  own (powerful) quotes, frequently. Elorm  Beenie  is  often used by many of  his  ilk as  a  yardstick to grade  other Publicists  (both budding and veteran), because  he’s  a  visible  and high brow  in that  circle.

His  job as  an A&R also leaves  much to be  desired, owing to  his  deep and distinctive  insight when it  comes  to scouting and grooming talents, he  has  the  eagle  eye  and a  clear foresight  for people  with exceptional  musical  qualities.

Aside  working with Africa  1 Media  as  a  PR Consultant,  Elorm  Beenie  also runs  a  private  PR consultancy outfit  —  his  blog, his  Event  &  Grooming Company (Events  21), his  newly established Record Label  (SelaViv Records).



–  #MyYomiMoment:  he  helped publicize  the  “My Yomi  Moment”  campaign  by EMIGOH Ghana  Limited, Producers  of  Yomi  Yoghurt  which led to huge  demands  of  the  company’s product  on the  market  between June  2016 and October 2016.

–  Irie  Jamz  Compilation 2016:  he  was  the  project  coordinator for Ghana’s  first  Reggae/Dancehall Compilation project  that  recorded 32 Artistes  on 28 songs  within 2 months  and produced 3Riddim  albums  (both CDs  &  digital) with an official  press  launch that  saw  severals  attending the occasion.

The  project  also produced documentaries  and a  first  Reggae  medley  video (Irie  Bus Riddim  medley), coordinated by him  and shot  across  various  cities  and countryside  across Ghana, for Irie  Ites  Studio in Accra. Project  was  launched in Accra  in November 2016 at  Roots & Soul  Restaurant.

–  Atlantic  Catering &  Logistics:  he  took on a  MasterClass  project  by the  catering company that saw  some  trainees  being awarded certificates. He  also coordinated ads  and shoots  for the company and its  activities  within March 2017 and July 2017.

Some  notable  Artistes  &  Personalities  he  has  worked with and or still  works  with:

  1. Ras  Mubarak  –  MP  for Kumbungu (2006 to 2009)
  2. Stonebwoy  –  BET  2015/IRAWMA  2016 Winner (2007 till  date)
  3. Samini  –  MOBO  2006/IRAWMA  2010 Winner (2008 till  date)
  4. Edem  –  Black Canadians  Awards  2016 (2008 till  date)
  5. Kaakie  (2011 to 2015)
  6. Rocky Dawuni  –  Grammy Nominee  (2014 till  date)
  7. Gramps  Morgan  –  Grammy Winner 2016 (January 2015)
  8. Kofi  Kinaata  –  VGMA  Songwriter/Best  New  Act  2016 (2013 till  date)

Social  Media: 
Facebook:  Elorm  Beenie
Instagram:  @ElormBeenie
Twitter:  @ElormBeenie
LinkedIn:  Elorm  Beenie
SnapChat:  @ElormBeenie
YouTube:  Elorm  Beenie

Leave A Reply

Your email address will not be published.