Lyor Cohen, global head of music at Youtube has announced to support 10 emerging artists through Mr Eazi’s Empawa for Africa initiatives.
According to Lyor Cohen, YouTube would help the 10 lucky emerging artists in raising more fan base and connecting them to the other parts of the world.
Lyor Cohen revealed this at an event that had the hashtag “#GoogleforNigeria”. This was also a project where Google would be promoting Nigerian culture.
We will support 10 emerging Nigerian artists to help build their craft, increase their fanbase and connect with the world through @YouTube. This effort will be driven through emPawa Africa, an initiative and incubator launched by @mreazi. #GoogleforNigeria
Empawa Africa, created by Nigerian artiste Mr. Eazi in 2018 is a programme aimed at discovering talents across Africa and provide them the opportunity to become the next global superstars.