CEO of Lynx entertainment Richie Mensah who is noted in the music industry for bringing more hitmakers into the limelight has explained why he doesn’t promise artiste under his label cars and houses as other music label does.
He is well noted for producing the likes of Asem, OJ Blaq, Irene Logan, Eazzy, Zigi, Jayla, MzVee and more recently Kuami Eugene, KiDi and Dope Nation are all handy works of Richie’s Lynx Entertainment. In short, Richie has really paid his dues as an artiste manager for the past years.
According to Richie who is also vying for the position of Vice-president of MUSIGA explained that signing an artist with a lot of luxury will make the artist ends up performing poorly.
Speaking to Amansan Krakye of Radio Central fame, Richie Mensah voiced that signing an artist with lot of luxury will make the artist ends up performing poorly. Say, signing an act and giving him or her the best of latest car, the artist will feel he has to do more and whenever expectations are more, failure will take its course.
